Mobile TV

Tuesday, October 06, 2009

AdMob August 2009 Mobile Metrics Report

AdMob August 2009 Mobile Metrics Report:
  • Worldwide iPhone OS marketshare has increased from 33 to 40 percent in the last 6 months, with substantial share in all regions except for Asia and Africa.
  • Android is growing rapidly in North America and Western Europe. The HTC Magic (my Touch) is a Top 10 smartphone in both North America and Western Europe. Worldwide requests from Android increased 17% month over month
  • Although its marketshare has been declining, Nokia continues to hold 12 of the top 20 smartphone devices in AdMob’s network
  • iPhone represented 50 percent of US smartphone usage in AdMob’s network in August 2009, followed by RIM and Android devices at 14 and 13 percent, respectively. Palm Pre captured 9 percent of US smartphone usage.
http://metrics.admob.com/2009/09/august-2009-mobile-metrics-report/

Labels: , , , ,

Monday, October 05, 2009

Nielsen’s Mobile Video Report: Reach 70% year over year

Nielsen’s Mobile Video Report, Q2 2009, Mobile video, US
  • 15 million active viewers(10 million @ 2008)
  • $308 million in mobile video subscriptions (11% up compared to Q1)
"Mobile video is a transformational technology that will require real changes or additions to the consumer media diet. As such, it may have a long way to go before making a dramatic impact on our media economy. When it does, though – when mobile video adoption further dissolves barriers of video’s time and place – the beneficiaries will be those who participated in its evolution, those who anticipated and planned for this demand."

http://blog.nielsen.com/nielsenwire/consumer/the-state-of-mobile-video-promise-vs-progress/