Nielsen’s Mobile Video Report: Reach 70% year over year

Nielsen’s Mobile Video Report, Q2 2009, Mobile video, US

• 15 million active viewers(10 million @ 2008)
  

• $308 million in mobile video subscriptions (11% up compared to Q1)
  

"Mobile video is a transformational technology that will require real changes or additions to the consumer media diet. As such, it may have a long way to go before making a dramatic impact on our media economy. When it does, though – when mobile video adoption further dissolves barriers of video’s time and place – the beneficiaries will be those who participated in its evolution, those who anticipated and planned for this demand."

http://blog.nielsen.com/nielsenwire/consumer/the-state-of-mobile-video-promise-vs-progress/