Ten-fold growth in mobile TV and video

Broadcasters and consumers will lead an impressive ten-fold growth in mobile TV and video penetration over the next five years but lack of advertisement accountability and system fragmentation will prevent the sector from reaching its full potential monetisation in the near term.

These are the key findings of ‘Mobile TV and Mobile Video, 2nd Edition - A Complete 360-degree Analysis', a new report by NSR, a market research and consulting firm that specialises in satellite and wireless technology and applications.

The report examines market and technology trends influencing mobile TV stakeholders' participation and predicts that mobile TV and mobile video services offered over broadcast and unicast distribution will grow almost ten-fold from an estimated user base of over 57 million at the end of 2007 to 566 million users by the end of 2013.

NSR believes that much of the growth will come from free broadcast services and unicast video as a result of broadcaster involvement in mobile broadcast distribution, 3G network expansion and user/operator involvement in user-generated content (UGC) and web-mobile social networking integration.

The likely upshot is that global service revenues comprising subscription, advertisement and transactional revenue will reach $9 billion by 2013. Advertisement, says NSR, will exhibit the highest growth as a result of the expected proliferation of free broadcast services and ad-supported video.

However, NSR cautions that even though there exists long-term promise in mobile video advertisement, the market is at an embryonic stage of mobile advertisement and adds that by 2013, mobile TV advertisement revenue will still be far from reaching its full potential.

Source: Content2Mobile