Mobile TV Worth $6.6 Billion From 120 Million Viewers By 2012: Report

There will be nearly 120 million people watching mobile broadcast TV in more than 40 countries by 2012, which will generate $6.6 billion in revenue according to Juniper Research. That's a significant jump from the 12 million viewers the analysts expect for this year. It requires that spectrum be made available and a wide range of handsets to be made available. Juniper expects DVB-H to be the dominant technology used, but the US to be the single largest market—followed by Japan and Italy. It's interesting that DVB-H will be so popular considering the two largest markets use different technologies (the US is MediaFLO and Japan uses ISDB-T)...not to mention the DMB standards in Korea. Streaming TV will "gradually evolve to complement mobile broadcast TV, functioning as an outlet for the "long tail" of minority viewing TV channels", and advertising will play a part in supplementing revenue but subscriptions will still be needed reckons Juniper.