Amp'd Mobile Brings ``Lil' Bush'' and Gang to Mobile

Amp'd Mobile, the pioneer of original mobile entertainment, announced today the exclusive launch of "Lil'Bush: Resident of the United States" on the Amp'd Mobile entertainment network. The original series was created by Donick Cary, writer of "The Simpsons," "Just Shoot Me" and "Late Night with David Letterman." "Lil' Bush" is the seventh original series to be launched by Amp'd this year.

"Lil' Bush underscores how Amp'd Mobile is changing the paradigm of mobile content," said Peter Adderton, CEO at Amp'd Mobile. "We're giving proven, top Hollywood content providers a blank slate to develop programming to vision. In doing so, we feel there's a tremendous opportunity to virally capture an audience and migrate such programs to other mediums more rapidly."

This series, created exclusively for Amp'd Mobile, follows the misadventures of Lil' George Bush and his precocious pals Lil' Condi, Lil' Rummy and the unintelligible, foulmouthed wisecracker Lil' Cheney. They're like the Lil' Rascals with access to the A-Bomb; getting into mischief, learning stuff and squaring off with their many rivals like Lil' Kim Jong Il and Lil' John Kerry. Each week, viewers can follow the Lil' gang as they get mixed up in all sorts of crazy adventures, from taking a field trip to Iraq to just taking crank.

A new, five minute episode will be featured each week. In addition to the weekly series, Amp'd Mobile subscribers will have access to an exclusive Lil' Bush branded channel that features wallpapers and ringtones, as well as behind-the-scenes production footage.

"Amp'd Mobile is part mobile carrier and part mobile entertainment studio," added Seth Cummings, SVP of Content at Amp'd Mobile. "We felt the need to develop original content with mainstream producers like Donick because the industry as a whole has a very low threshold in terms of content standards. We embrace the compelling and cutting edge content that the youth of America have come to know and expect. Amp'd was the first carrier to regularly stream sports events and music concerts in their entirety to mobile phones. We've proactively built a studio division not only to raise the bar in the original content category but within the mobile content industry overall."

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the U.S. specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide.

(c) BusinessWire

Technorati tags: mobile TV, EVDO, 3G