ITV to broadcast live on 3 network

ITV has today become the first UK terrestrial TV channel to broadcast live on the 3 network following a deal to make its most popular shows available via mobile.

The simulcast service means that 3's 3.7m customers can use their mobile phones to watch ITV 1 and ITV Play as they would at home.

Both ITV1 and ITV Play will be available for 3 customers to watch on their mobile handsets around the clock, providing access to programmes including 'Coronation Street', 'Emmerdale' and 'The X Factor'.

The service will be priced at 99p per day's viewing of ITV1 and 49p for ITV Play. There will be a £5 per month for an 18 channel unlimited viewing TV pack.

"We are delighted to be working with 3 as the first terrestrial TV broadcaster to stream live to mobile," said Jeff Henry, chief executive of ITV Consumer. "Now viewers can have their favorite channel with them 24 hours a day."

The new simulcast ITV service complements 3's existing partnership with the broadcaster to deliver TV clips and highlights packages available to download on-demand.

(c) NMA

Technorati tags: mobile TV, ITV