Admob Serves 250 Million Ads

Pay-per-click mobile advertising company AdMob has announced it has served 250 million page impressions per month now (worldwide), and it started eight months ago. More interesting, its click-through rate is 3-4%, which is a lot higher than similar ads on the web but a lot lower than some other forms of mobile advertising. The real question with the click-through rate is whether mobile advertising is inherently more valuable to consumers so they use it more or whether the higher rate compared to the web is based on novelty and accident value...

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Technorati tags: mobile, ads, advertising