The Power Of Celebrity

I don't know how many of you were aware of Paris Hilton's blunder at E3 in promoting a mobile game branded with her name -- she not only arrived late to the conference but she got the name of the game wrong, continually refering to Diamond Quest while Gameloft was promoting Paris Hilton's Jewel Jam. I didn't mention it at the time because Paris Hilton saying something stupid didn't seem like news. However, I was interested to learn that rather than contradict Paris Gameloft has simply renamed the game Paris Hilton's Diamond Quest. Which is probably the most input Paris had into the designing of the game, but refusing to have let her call it what she want it would have been petty... Surprisingly enough, the game gets a good review.


You start the game in New York and you go to all the major cities around the world collecting diamonds to fee Paris’ gluttonous consumption. Whenever you finish a puzzle you get some encouraging words from the blonde such as: “You’re a total Einstein baby! Smarts are hot.” This was exactly the motivation I needed to finish the game.
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