Mobile Is The Future Of Music

In an article about the links between consumers, marketers and musicians mobile music comes out pretty good. "Dan Duncombe, digital media manager at EMI-owned music label Parlophone, says that music publishers have recognised that mobile is the future. "The music industry is looking at how we can deliver mobile content...A number of big brands have come to us and bought downloads to give away to consumers. Mobile is an interactive medium, and marketers get the chance to take the relationship beyond just listening to the track or watching the video."
Of course, mobile marketing with music is still mobile marketing, and if done badly (push rather than pull) it will alienate consumers. "Mobile marketing is going to be huge, but a mobile phone is an incredibly personal space, so brands have got to respect the rules of the new media landscape when they consider using it. Get it wrong and you don't just annoy people, you alienate them and create brand terrorists," said the head of digital at Proximity London, whos name is ironically Iremonger.