Mobile TV

Thursday, July 13, 2006

Positive Response To Mobile TV During World Cup

The results of the DMB mobile TV trial during the FIFA World Cup were more or less positive, according to the Bavarian Regulatory Authority for Commercial Broadcasting (BLM).
"More than half of the 200 Munich residents chosen had rated their experience with mobile phone TV as good...37 percent had rated their experience as satisfactory, while about 25 percent of those questioned had stated that they intended to make use of the service beyond the trial period". 10 percent said the service was unsatisfactory.
Of the trialists, more than 90% watched at least one World Cup match (since that was the whole point of the trial I don't think the rest were pulling their weight) and "in excess of 50 percent of those questioned had said that they found the quality of the TV images displayed to be good".
Of course there are disclaimers -- the trial was fr*ee, you'd want to be sure the sample population was representative of the overall population before extrapolating numbers and so on.

0 Comments:

Post a Comment

<< Home