Sky Mobile Hits a Million

Vodafone and Sky are claiming a successful debut for the launch of Sky Mobile TV on the Vodafone 3G network, with customers accessing 1 million streams of mobile TV channels in the two weeks since the service launched on 1 November. With Vodafone having 341,000 Vodafone live! with 3G customers at 30 September, this equates to just under three streams per 3G customer, though the figure does include viewing of additional 'variety’ channels, including Channel 4, which are not part of the Sky Mobile TV service.
Sky Mobile TV offers 19 mobile TV channels, including 24-hour news, sport, entertainment and documentary programmes to all Vodafone live! with 3G customers. The channels come in two ‘packs’ – a News, Sport & Factual pack and an
Entertainment & Music pack. The service is free to all Vodafone live! with 3G customers until 31 January 2006, £5 per pack per month thereafter. The service is exclusive to Vodafone UK until 31 March 2006.
"These figures demonstrate a real consumer appetite for mobile TV" says BSkyB Director of Business Development, Stephen Nuttall. "As 3G take-up grows, we believe that many more people will enjoy access to news and entertainment on the move. This is a strong start for an innovative new service."

(c) MobileMarketingMagazine

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