@MES: The Games Go On, And On

Мой комментарий:
Тут об играх, но все справедливо и для мобильного ТВ.

(c) MocoNews

This is the last MES panel, as I desperately try and catch up with CTIA...some of the themes that came out of the gaming panel at the end (why are the mobile game panels always at the end of the day?):

Lisa Waits, Head of SNAP Mobile at Nokia, harped on the number of people who don't identify as gamers but play a lot of games, saying it was a "large demographic". Apparently people can play up to 8 hours of games a week and not identify as a gamer.

Another thing that was discussed was the game interface, which is inherently different from the interface that is suited for voice. I'm waiting for a flip phone that has the voice interface on the outside and the gaming interface inside. Mike Yuen, senior director of the Gaming group at QUALCOMM Internet Services, said he thought that converged devices are coming, but not in the way people think. He talked about using the handset has a home entertainment center by plugging it into a TV and a controller, especially for developing nations. I questioned whether a bigger screen and external controller meant that the games on the handset wouldn't be mobile games from mobile game developers but computer or console games instead, and Mike said that mobile would still be a part of that by integrating the game across different platforms. So the game would detect how it was being played and change the UI accordingly (as mentioned by moderator Eric Goldberg). But it's a good point -- even hooked up to the peripherals the phone still has connectivity, which means important parts of the mobile experience are still there.

One thing that came up a couple of times is summarized in this sentence: "This is an operators world, if they don't cooperate they strangle it, they strangle music, they strangle games, they strangle everything." Sean Malatesta, SVP and GM Americas of India Games, said that getting on the carrier deck wasn't a magic bullet. "You have to be smart about it. You live and die with the carriers or without them. I'm probably 90% selling with the carriers, but even when I get on there I've got to do everything I can to get people to buy within the stores," he said. If the games don't sell well and fast, they get removed.