The Myth Bustin' Paul Reddick

(c) MocoNews

The Billboard Mecca event started at Weston Bonaventure this morning to a packed crowd. After a funny Ricky Bobby by Paul Reddick, the VP at Sprint, he talked about some of the myths of mobile content.
Myth #1: Carriers are strictly content distributors. We need to be original programmers..it will help us become better partners.
Myth #2: Technology is the biggest limiting factor. We don't have time for that.
Myth #3: Mobile entertainment is just portable entertainment.
Myth #4: Mobile TV is nothing more than "Tiny TV".
Myth #5: Repurposed content alone will do. User-gen: it is made for mobile, and mobile is made for it. For marketers: quit using mobile as a marketing vehicle for big screen. The point is to entertain and entice customers here and now, with original content.
Myth #6: Mobile entertainment has to be commercial fr*ee. Partnering with Enpocket for mobile advertising...the rumor is true.
Mtyh #7: Customers won't pay premium for the convenience of "now". Sprint music store: We took a lot of heat on pricing. We are well past 5 million downloads at $2.50 a pop.
Myth #8: Mobile entertainment markets itself. We need entertainment industry to make mobile part of the message. Recommendation engines are beginning to take off, so is gifting.
Myth #9: Carriers are inhibiting market growth and don't care. We add a lot of value by building customers, platforms etc. Our interests are aligned and we are looking to creatively partner.
Myth #10: Nevermind.

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