Breakthrough Takes Betty, Miss BG, Flamingo Multi-Platform

Canadian production company Breakthrough Animation Inc. is headed to MIPCOM 2006 with multi-platform vignettes for its popular series, Atomic Betty, Miss BG and Captain Flamingo. Rather than re-purposing existing animation from the show, Breakthrough will generate new content for the Internet, mobile phones and other hand-held devices.

The vignettes developed for Atomic Betty will be a combination of space-based science facts, blooper reels, animated interviews and music videos, while the Miss BG bits will highlight the title character’s unconventional perspective on the world, her family and friends. Fans of Captain Flamingo will be able to learn what it takes to be a caped crusader as their hero disseminates 101 ways to attain superhero savvy.

“As audiences move toward accessing their content beyond the traditional television broadcast platform we want to provide unique programming for these new mediums,” says Breakthrough exec producer and managing partner Kevin Gillis. “Produced for the mobile screen, we have designed our multi-platform programming to provide distinctive content for these mediums because we believe global audiences will be looking for an original viewing experience that differentiates it from re-purposed fare.”

A co-production of Atomic Cartoons, Breakthrough Animation and TeleImages Kids, Atomic Betty consists of 78 half-hour episodes and an hour-long Christmas Special. The series has already been licensed worldwide to major broadcasters in more than 120 territories.

Miss BG is adapted from the acclaimed Gudule & les Bébés book series published in France by Hachette-Jeunesse and authored by Fanny Joly and illustrated by Roser Capdevilla. The 52x30 series is a co-production between Ellipsanime, Breakthrough Animation, TVO, TFO (Canada) and France 5. Aimed at kids 5-8, the 3-D animated show revolves around a precocious eight year-old girl who sees it as her mission to teach her young brother George the ways of the world.

A co-production between Breakthrough Animation, Heroic Film Company, Atomic Cartoons and PASI Animation, Captain Flamingo (52x30) is an original production for YTV Canada. The series follows the adventures of Milo Powell who, tired of being overlooked by big kids, dons his terrycloth cape and saves the day for kids everywhere.

(c) Animation Magazine