Sprint Launching Live Emmy Mobile-TV Interaction Game

From: MocoNews

The era of live mobile interaction games tied to TV is heating up in U.S. (beyond SMS voting stuff)...some early efforts are going on, and now Sprint is launching a new app for its user that will allow them to play along with the live Emmy Awards broadcast and predict/choose the winners. Emmys Airplay Live is a free app, and will incur data charges, though minutes are minimal because the application only connects to send the vote.
The app and technology/concept has been developed by AirPlay Network, a new SF-based mobile gaming and application company founded by Morgan Guenther, former president at TiVo.
The Emmy app is designed to allow players to compete against reality TV host Jeff Probst. As the live action unfolds, players can see how their predictions compare with the outcome and how they stack up against Probst, a predetermined group or the national audience. Players accrue points for correct answers and also have the opportunity to score bonus points by answering trivia questions during the live broadcast of the show.

Technorati tags: Mobile TV, Emmy Award, Reality TV, TiVo