BenQ's Self-Promoting Mobile Movies

Mobile handset maker BenQ is promoting itself with a mobile video series

This is another example of handset manufacturers using content to promote their products, although in BenQ's case the videos are almost like ads -- they involve a dog (Ben) running off with its master's (Mr. Q) mobile phone. The first episode of Dog & Bone will be preloaded on the BenQ-Siemens M81. BenQ has signed up Andreas Hafele to author and direct the first five episodes...Hafele won the Young Director Award 2006 at Cannes in June and was nominated for the 2004 MicroMovie Awards.