FIFA Mobile Content Rights Worth "Tens of Millions" Worldwide

FIFA Mobile Content Rights Worth "Tens of Millions" Worldwide

The availability of mobile content varies according to territory based partly on the TV rights…the general package was set five years ago before anyone really knew how the mobile market would be in 2006. “Infront has put together a standard mobile rights package, which consists of up to four minutes of selected video footage per match, with no embargo in terms of distribution so it can be delivered as clips during a match. But only these four minutes can be exploited, so the same material must be used for near-live goal alerts, as well as single-match highlights, daily highlights, group-stage highlights and so on.”
Personally, I’m wondering if there’s any way I can see Australia’s games here in Mexico…

And so it begins…you can expect a lot of news over the next few weeks about the FIFA World Cup, which is the first World Cup which will be shown widely on mobile phones. Which is handy timing, since its the first one that’s been filmed in high definition, allowing for editing which will make the game easier to see on mobiles. According to this very good article on mobile efforts, at the last World Cup only Japan had a network capable of delivering video, and it garnered 250,000 subscribers. “This year we see a different situation. We have done mobile deals in over 100 countries,” Salomon said. Infront does not divulge the value of the mobile rights market, but Salomon said it is now worth “tens of millions” of dollars worldwide. “It’s definitely significant. In some markets we have achieved about 10% of the television rights revenues, even a bit more,” he reported. Infront’s standard Internet package also has sold to more than 80 countries worldwide.”