Mobile TV

Friday, July 21, 2006

Cingular Wireless is offering mobile broadband access throughout the greater metropolitan Atlanta

Cingular customers can now use its 3G mobile broadband network to watch video clips while on-the-go from Alpharetta south to Riverdale and from Powder Springs east to Lilburn.

Cingular's 3G network is currently available in 54 communities nearby the major markets of Austin, Baltimore, Boston, Chicago, Dallas, Gary, Houston, Las Vegas, Phoenix, Portland, Salt Lake City, San Diego, San Francisco, San Jose, Seattle, Tacoma and Washington D.C. The company will expand its 3G network coverage area to most major US markets by the end of the year.

The Cingular 3G network uses HSDPA/UMTS (High Speed Downlink Packet Access/Universal Mobile Telephone System) technology. This technology makes it possible for people to enjoy a wide variety of wireless content. HSDPA/UMTS gives Cingular the advantage of offering simultaneous voice and data services to customers and is based upon the global standard for wireless communications - GSM. This means more feature- rich services and content for users.

Customers who want to watch video highlights of last night's baseball game, or get a preview of HBO's Entourage series, can see it all - and more - by signing up for Cingular Video. Cingular Video is an on-demand streaming video service with a large selection of popular mobile content that can be viewed on 3G-capable Cingular phones.

Cingular's Georgia VP & GM, Cliff Minor said, "We've tailored Cingular Video so that customers can quickly and easily personalize and access some of their favorite entertainment and information sites. Imagine a soccer mom who can now get regular weather video updates every 30 minutes from her phone on the way between her son or daughters activities."

Helix-powered Cingular Video includes local weather forecasts in 100 cities across the country, three times more cities than any other service provider. Basic Cingular Video service includes more options for families from media outlets including ABC TV, Cartoon Network, Adult Swim, CNN, Disney Channel, Disney Mobile Studios, ESPN, FOX Sports, FOX News, FOX TV, FUEL, HBO Family (premium), HBO Mobile (premium), iFilm, Jayski Alerts, Music Choice, NASCAR.com To Go (premium), NCAA Championship Sports Content, NBC, Richard Childress Racing, SPEED, The Weather Channel and TV Guide Channel.

Cingular currently offers 3G service on the LG CU320 and Samsung SGH-ZX10 handsets and will add several other handsets to its product line, including adding support for HSDPA, in the coming months. Cingular Video requires a $19.99 MEdia Net Unlimited data package. Premium content, such as HBO Mobile, is available on a an additional monthly subscription basis, while other content, such as music video clips from Music Choice, is available on a pay-per-view basis for a 24-hour period of time.

Cingular Video offers quick access to content users care about most. Cingular Video users can create a personalized home page with up to three links to their favorite video sites. In addition, the service is pre-set to automatically stream localized weather information to a user's personalized "News & Weather" page each day and provides local weather forecasts in 100 cities across the country, three times more cities than any other service provider.

While some wireless providers offer only a limited set of "non-premium" content options, Cingular Video provides the most complete basic-service package available in the U.S. market. Cingular Video is the only service to offer Fox News clips in addition to news broadcasts from CNN and NBC.

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