French Operator Cuts Price Of Music To Apple Levels

French mobile operator SFR will halve the price of its full-track music from 1.99 euros per track to 0.99 euros (US$1.25) from November 7, although extra charges will apply if the track is downloaded over the mobile network rather than to a PC. This is directly a result of Apple’s pricing, which SFR spokesperson Caroline Mir described as “the reference price today”. “SFR even plans to undercut Apple’s price, offering complete albums for 9.90 euros, compared to Apple’s price of 9.99, or a pack of up to 20 downloads a month for 14.90 euros, bringing the price per track down to 0.75.”
SFR currently sells 300,000 full tracks per month, and hopes the new pricing will push it up to 1 million per month.