Bravo Launches It Mobile Service; On Amp'd First

Bravo announces plans to launch "Bravo to Go", a service for mobile users featuring content from several of the network's hit series. The service launches on Wednesday, August 9 on Amp'd Mobile, the pioneer of fully integrated mobile entertainment. This marks the first ever NBCU mobile TV deal for an entertainment cable network.

Участники сделки: Bravo - кабельная телесеть, Apm'd - MVNO, ориентированный прежде всего на 3G-услуги.

The announcement was made today (09/08/2006) by Lauren Zalaznick, President, Bravo.

"Our audience has an investment in our shows, they are big consumers of media and extremely tech savvy," said Zalaznick. "'Bravo to Go' is the next step in expanding our outreach -- going beyond television, online, broadband, SMS text messaging and even Bravo's multiple WAP sites -- to further connect our viewers to their favorite Bravo shows."

Salil Dalvi, VP Digital Media, Wireless, NBCU said, "Bravo is playing a lead role in bringing NBCU's signature brands to mobile consumers. Whether it is a video, mobile web or ring tones, Bravo helps its audience stay connected to its breakthrough programming."

Amp'd mobile users can access "Bravo to Go" on their phones in the Entertainment section under "On Demand TV Clips." Content will be refreshed weekly and will consist of 1-3 minute clips from the network's most popular and critically-acclaimed shows, including:

"Project Runway" - Weekly episodic summaries of the Emmy-nominated hit series

"Queer Eye" - The Fab Five's Hip Tips from the Emmy-winning series

Everyone's favorite D-Lister Kathy Griffin - Excerpts from the Emmy-nominated series "Kathy Griffin: My Life on the D List" and her specials "Strong Black Woman" and "My Name is Not Nicole Kidman"

"Inside the Actors Studio" - Highlights from the 12-time-Emmy-nominated series featuring James Lipton's incisive interviews with Hollywood's most intriguing personalities, including Dave Chapelle, Hugh Laurie, Dustin Hoffman, and more.

Published: www.nbcumv.com